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Enter Jenny Schlueter’s house in Humboldt Park and the first thing people notice is Sita, a small black-and-white tuxedo cat with a personality bigger than her diminutive size.

She prances around newcomers, sniffing shoes and watching people come and go with her bright green eyes.

Looking at her healthy coat and sweet disposition, most visitors would never know that Sita was a feral cat that Schlueter rescued from the streets of Madrid.

“I’ve always loved animals my entire life,” said Schlueter, the Director of Development at Tree House Humane Society in Edgewater. “I always felt that I was destined to help animals.”

Schlueter, who worked for seven years as a journalist for Reuters in Spain, saw stray and feral cats everywhere in Madrid. At the time, Spain was developing an animal control infrastructure, but it did not yet really include a way to control the feral cat population.

Jenny Schlueter with her dog Fritz discussing the Trap- Neuter- Return program

“When a lot of people refer to ‘animal control,’ they refer to it as ‘the dog pound,’ ” Schlueter added. “They (shelters) were created to help dogs…cats were kind of the afterthought.”

Cats like Sita, who Schlueter saw sitting on a park bench one day while she was jogging through the Campo del Muro, a public garden behind the royal palace in Madrid.

“Every time a couple would stroll by she [Sita] would follow them until the end of the bench, and would meow at them,” Schlueter said. “Once they got to the end of the bench she would go back to the other side … and continue to go back and forth.”

Schlueter saw that the little cat was friendly, but very skinny and hungry.

“So I went home and got a carrier, and went and got her,” Schleuter said, smiling.

Schlueter ended up returning to the United States with both Sita and another rehabilitated feral cat, named Mali, and was determined to work out a solution for Chicago’s own feral cat population.

She discovered Tree House Humane Society, a non-profit cat shelter based in Edgewater. Tree House started in 1971 specifically to address the concern of abandoned and stray cats.

Schlueter began volunteering there. She discovered that while Tree House worked hard to give a voice for the strays, there was no formal policy in Chicago to control their population outside of the old “trap and kill method” used by the city.

So Schlueter developed Trap-Neuter-Return ,called TNR, as a way to address that problem.

The focus of TNR, Schlueter said, is to control and gradually reduce the feral cat population through neutering, vaccinating, and monitoring colonies of feral cats.

Any friendly cats—like Sita—are put into foster homes until they can come to Tree House to be adopted.

The un-socialized “alley” cats, though, are where Schlueter’s program differs from the old model. Rather than euthanize the “unadoptable” cats, the program returns them—neutered, vaccinated and treated for any illness or injury—to their territories where they can continue to live without the risk of spreading infection or reproducing.

These groups of cats, called “colonies” are monitored by caretakers, neighbors who live in the area and who put out food, monitor the cats’ health, and bring in un-fixed newcomers to be vaccinated and sterilized.

Before the program could really gain traction, though, Schlueter first had to get Cook County officials on board. There was no legislation that said a program like TNR was illegal in Cook County, but no legislation said it was legal, either.

Schlueter and Tree House played a big role in getting the Managed Care of Feral Cats ordinance passed in Cook County in 2007. The ordinance recognizes TNR as a method to safely and humanely control colonies of feral cats.

Under the ordinance, feral colonies are made of stray cats that are fixed, vaccinated for rabies and other diseases. The cats are implanted with a microchip, so that if a feral cat is picked up, they can be identified and returned to their colony caretaker, rather than euthanized.

The ordinance also specifies that feral cats are not property, and colony caretakers are not the same as owners of domesticated cats, who could face charges of abandonment if they leave their cat outside.

Douglas Stoltzfus, office manager at Tree House’s Bucktown spay/neuter clinic, says that the program has had an impact already on the feral cat population.

Since the clinic opened in May of 2009, it has operated on 3,027 cats. In 2011 alone, the clinic has operated on 1,165 cats.

Recovering feral cats at the Bucktown clinic of Tree House Humane Society

“The part that has been important to me has been the advocacy and helping get a good policy in place in Cook County,” Stoltzfus said.

“If a feral cat is found, Animal Care and Control will actually now scan for a microchip and call the caretaker before euthanizing. And that is progress.”

Much of the progress the program has seen, Stoltzfus believes, is due in part to Schlueter’s tenacity.

“She’s driven,” Stoltzfus said. “You need somebody who’s like that in the position she’s in…to advocate for the animals and for a policy that’s appropriate for the animal’s wellbeing.”

On a cold, blustery night in early November, Schlueter and a fellow “colony captain”, Heather Weidmann, were out in the alleys behind Weidmann’s apartment on Rockwell Avenue in Humboldt Park. Weidmann was setting up traps to catch several untagged strays she had seen; including what appeared to be an injured male, and a heavily pregnant female.

“TNR is a waiting game,” Weidmann said as she laid out traps, using a pungent mix of wet food as bait. “It once took me two years to catch a cat.”

Weidmann has been managing feral cat colonies for about ten years, by her estimation, and has known and worked with Schlueter for roughly five of those ten.

“She is great. I like that she’s so into TNR,” said Weidmann. “Whenever I have frustrations, I can talk to her. Whenever I need stats…she’s like a book. It’s good to have someone else who is passionate.”

Trapping is a long, sometimes frustrating process. Weidmann and Schlueter checked on the traps throughout the evening. They never leave the traps unattended for too long, for fear that someone will damage or steal them. Sometimes they are successful, and manage to trap several cats. Other nights, the traps remain empty.

About halfway through the night, one of the traps was sprung, catching a young gray-and-white male who was an unregistered stray. The cat pushed on the trap door, but otherwise did not seem too angry at his confinement. Schlueter and Weidmann spoke to him gently as they wrapped a white sheet around the cage and carried it to Schlueter’s car.

“If they can’t see you, then you can’t see them,” Schlueter said as she set the cage down in the back of the car. “They feel safer.”

The cat will be taken to the clinic where he will be fixed, treated for any infections and vaccinated.

The night’s trapping yielded more good results: after the gray cat Schlueter and Weidmann caught the injured male, and they were able to network with some neighbors about putting a trap on private property to more easily catch the female, whom Schlueter suspected had given birth to her litter. Schlueter explained to them that a feral female can have up to three litters a year, with anywhere between three and six kittens per litter.

By the end of the conversation, one neighbor agreed to put a trap on his property to catch the female cat, and another took an information pamphlet about Tree House and the TNR program

“What I love is when you can talk to the neighbors,” Schlueter said afterwards. “Blindly setting traps doesn’t always work.”

This year, Tree House received a grant of more than $75,000 from PetSmart Charities to fix and vaccinate 1,500 feral cats. The shelter is focusing on the cats in the 60651 zip code, which has a large feral and abandoned cat population.

Schlueter hopes that by focusing on one neighborhood at a time and stabilizing their stray cat population, Tree House can then expand outward to other neighborhoods until—hopefully—all of Chicago’s feral cat population is sterilized and monitored.

“Our goal is to finish the entire city,” Schlueter said. “It will probably take fifteen to twenty years to finish–” she said, laughing, “—but we’re getting there.”

In the upcoming post, I will be posting our story on Unsung Chicago. The main idea was to tell a story through a written story, photography stills, and video editing using the tool Final Cut Pro.

This past quarter I have learned a lot for Reporting for Converged Newsrooms. All of the different techniques I have learned in class I have utilized outside in reporting. Learning how to use new technology is critical for journalists now days with the digital world always having new gadgets to enhance stories.

For our final project we were supposed to focus on “Unsung Chicago”, geared toward individuals in Chicago who are contributing to society but are not recognized for their work.

Partnering up with my classmate Katherine Hall , we focused on our love of cats and we decided on telling the story of the director of development at Tree House Humane Society and how she started the Trap Neuter Release (TNR) program in 2007.

Visiting the subject at the Edgewater clinic, we got some B-roll of the shelter and the subject. The cats are allowed to roam free in the top levels of the clinic.

Gathering information and using tools such as the Olympus VN-7000 voice recorder was critical. The voice recorder came in handy when we ran out of video with the Sony bloggie camera. I liked the bloggie camera but at times it was a bit difficult to keep the camera still and I didn’t like the fact that it only had about ten minutes of video footage.

Another camera we used was the flip camera. I enjoyed using this camera much more than the bloggie because it was easier to keep it still. Interviewing the subject both at her work and home, the camera I was borrowing – a great Nikon D900 unfortunately did not charge properly so I used my backup camera a Nikon Coolpix.

Going on one of the “trappings” was interesting to see how they trap the cats. For that outing I used a Canon Rebel and while it took good pictures, I did not like it as much as the Nikon because it would always have a click sound to it when trying to start up the camera. I’m happy with the photos I got so in that regard, it wasn’t too bad.

Overall, I have learned how to utilize the technology given and how critical it is for journalists to be up to date with these gadgets and know how to use them. It enhances the story and I hope that through the story we’re about to tell, it shows using these techniques, we were able to bring to light a subject matter that is important.

It’s amazing how now days people can receive breaking news stories through the use of multi-and other emerging media such as blogs, e-mail, and text messaging. It takes less than a minute to find out important news due to better technology.

In “Converging with Other Emerging Media” in Principles of Convergent Journalism, the chapter focuses on the use of news converging with other media. In order to converge print, broadcast, and online journalism it is being done through the use of text-only media and Radio broadcast data systems (RBDS) to digital television.

A reporter must understand and know what message they want to project to the audience and how the story can be told through each medium. For example for breaking news people can subscribe to an RSS feed. RSS stands for “really simple syndication” is “an Internet tool to push content to users who have selected to receive that content” (188) I will admit, I see this all the time on blogs and news sites but I never understood what it was used for. the RSS feed allows users to choose which content they want to read about or receive breaking  news.

It has now become a standard in web browsers to use this feed. Many people can receive this content but choose to decide whether or not they want to read it and it is often timed with related news so that they both correlate. Another form of delivering news stories is through e-mail notification.

With e-mail it is easier since there are more choices in content and length to deliver the service. The difference in receiving the content via e-mail or the web depends on how involved the reader is. The reader can decide if they want to read it then and there or chose to read it later.

Lastly, through text messaging readers can receive important news. Many used for breaking news stories it is convenient but it depends on the audience and timing of the messages.  Electronic billboards have also become a popular way to deliver news but one has to be careful of misspellings and content.

 

 

In the past when a person thought of journalism they associated it with newspapers, magazines, ink, and paper. Currently,

people associate journalism with multi-media from everything to the web, videos, blogging, and social media. My, how times have

changed. One has to look closely at how multi-media is defined. In Principles of Convergent Journalism, multi-media is defined as

“a combination of sound, text, video, animations, and presenting them to users/consumers of that content.” [165] A journalist has

to think critically and analytically as to what is the main point of the story and how it relates to the community and why it is an

important feature. A journalist has to be quick and be able to bring a boring story to life by becoming interactive through the use of

multi-media.

Photography is just as important as the text in a story and through the use of high quality photos and videos a reporter can

put these images up on the web. There are many decisions to make when using still images or video whether or not to crop the

image, the sizing and resolution, or if a photo needs to be Photoshop. Another important part of a story is the use of sound. Sound

is just as important as text and photo content but sound is a bit trickier since journalists have to be careful about what type of

sound they use. In order to avoid lawsuits and criticism, many journalists will only use natural sound to complement the reporter’s

voice. Video has also become essential to a reporter’s story by allowing the reporter to provide short video clips of interesting

events or add additional information on a story. The more interesting content, the more viewers. It is important for media websites

to have an interactive content through the use of multi-media but the most important factor is being able to tell the story.

memorial

Andrew Huff speaks to DePaul University students

Summary

Broadcast news and the web have now joined forces to become a whole new type of multi-media. Before the media’s now significant influence it was broadcast journalism that many people received their news. With improved technology new media has become a great significance in journalism. Now, broadcast and the web have come together to show how both have a major role in providing news content.

The main role is that it is important to repurpose content from broadcast to the web. It has become really simple and easier for many readers to view.  All stations have to do is use web site providers to take scripts from the newsroom and readjust it for web content. The web allows both print and online media to become more reliable. In online content, stories are not restricted to a certain number of words or advertisements, online content can be short or long as it wants.

In online media, journalists can add video or audio material to enhance a story whereas in broadcasting, reporters are limited to a number of minutes. Many times reporters will add undisclosed footage to entice readers to view their online page. “Repurposing allows the broadcast station to expand the reach and shelf life of the journalistic product.” (77Wilkinson) There is also the significance in change of radio versus television and the web. There are several differences but they all interconnect via the web. Even radio stations now have websites that offer news reports, videos, and blogs. With the web, radio can now have a better presence without just being a sound only resource.  It is also important for websites to have a professional presence online, with a clean and easy website. Typically they will have the broadcast reporters as background or the logo of the channel in order to have a sense of familiarity. Most of these websites have categories and list items such as breaking news, sports, weather as interactive.

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